sponsor motivation

topic posted Fri, July 8, 2005 - 2:38 PM by 
i wonder, are you pushing those tribes as an "outsourced community" or more as an advertisment that happens to also be interactive?
posted by:
  • good Q.

    Something in between.

    to be clear, we haven't decided exactly what it is, but it certainly has elements of both. In the case of scion, there are already communities elsewhere, we just thought we could make a really cool one!

    Probably lean toward the interactive ad more...

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